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Comment by SolarNet

10 years ago

I think the OP meant it as a discount. (E.g. if cloudflare blocking the attack would cost 10k (for 5 sites) for a month, offer a discount at half the ransom (3k) for however long the attack lasts days).

Still too risky from a PR standpoint. It's the kind of corporate activity that means well (truly) but can be interpreted negatively too easily.

Unfortunately the only safe play is to give away the service for free (for duration of the attack). Which could be a solid marketing strategy, cloudflare's price point is reasonable enough that many would stick with their service even after the attack was over.