Comment by celticninja

its not so much the amount of money spent but the propaganda nature of the activity. As said by senators involved in bringing this to light, most people would assume it was being done to support soldiers not as part of a remunerative arrangement, as the National Guard also said they work well as a recruitment tool. In any other format the fact that something is a paid advert (when it is designed to look like normal programming/article/editorial) usually has to be clearly stated. This is nothing of the sort.