Comment by cookiecaper

Repetition is also heavily employed in marketing. Why does the same brand run the same commercials over and over, every commercial break, sometimes for years at a time? Why do you see billboards, signage, and corporate sponsorships whose only goal is to get you to see a specific logo repeatedly? Radio commercials will often repeat the same line 4-5 times in a row, literally. Why do politicians post signs showing just their names and the position they're running for in every conceivable nook and cranny? It's obviously not about convincing you that they're most the qualified candidate, as the sign makes no argument.

Repetition certainly seems like an extremely effective method for drilling something into someone's subconscious, even if that person is making overt assertions that the brand's pervasiveness annoys them. I would guess that people have a natural bias toward things they recognize, so even if one thinks he/she is annoyed, they're still more likely to patronize the most familiar identity. I'd be interested in reading a more thorough treatment of this topic.