Comment by alexivanovs

Seems like a VERY bold move, and something tells me that a lot of other sites are going to follow this idea, in many ways because it validates what others have been feeling already for so long; the loss of potential revenue.

I encountered this for the first time earlier today, and had to come back to the screen that tells you to turn it off at least 3 times, one can hope that it was just a 'temporary' hold to lure people in the idea, but no -- it's the real deal!