Comment by manigandham

> They don't have a choice when sustainability is in the balance.

This is not solved by AMP, it's absolutely the choice of publishers.

> AMP is for the ad networks.

Not really, you can see their official roadmap. Many of the original principles have already changed and many of the intrusive ad formats are already back in (like autoplay outstream video units). The only real optimization is better async loading which could already be done with proper coding by publishers and ad networks.