Comment by tzs

It's not clear to me from the article or the comments what it was actually doing.

Looking briefly at kite.com, it looks like they provide a potentially useful tool/service that is kind of an alternative to searching the web for documentation.

What I can't tell is whether what they did was make minimap incorporate results from Kite, so that you were essentially getting the Kite service (or a light version of it) bundled with minimap, or if they were putting ads for the Kite service in minimap, or if they were putting ads for other things in there.