Comment by TeMPOraL
7 years ago
That's, unfortunately, sales&marketing 101. Whether you go by the old school ("people buy by needs and wants") or new school ("people buy by fears and passions") - we've mostly run out of easy and genuine needs/fears to solve and wants/passions to satisfy. So what's the strategy with the best ROI? Solve hard problems? Provide for sophisticated passions? No. It's to manufacture fake needs and brainwash people into wanting useless stuff.
That's why I hate sales&marketing as an industry. It's a thin layer of actual social good covered by meters of dishonesty and malice.
So sell a real product that people honestly need and want, that can't get outsourced to another country, and cannot be copied cheaply.
I sell large portable wooden sheds. Very profitable.