Comment by dionidium

It's also important to figure out which of our built-in behaviors are ineradicable, so that we can develop systems that help route around our worst impulses. Much of conventional society and its norms was geared toward this and it's something we do a really poor job of understanding as we tear those walls down.

If cult behavior is built-in, then directing that energy into reverence for Mr. Money Mustache seems like a positive to me.