Comment by hinkley
8 years ago
To spend that kind of money on marketing and then not dedicate resources to the actual product seems foolish.
Sounds like a Hollywood strategy to me. Overadvertise a stinker to try to recoup your investment.
8 years ago
To spend that kind of money on marketing and then not dedicate resources to the actual product seems foolish.
Sounds like a Hollywood strategy to me. Overadvertise a stinker to try to recoup your investment.
That works for movies because they're trying to maximize the number of people who are interested enough to go see it once, more or less. A successful phone ecosystem requires building something that people want to use over the medium term.
And the expense and commitment of buying a phone is much greater than the cost of taking a chance on the Bearded Lady.
but marketing was always a core M$ strength. it's been a standard criticism of the company for a very long time.
They were great at getting their OS preinstalled on nearly every PC. They were really good at backwards compatibility, and they were absolutely ruthless against their competition. But they always, always sucked at marketing.
you don't view "getting their OS preinstalled on nearly every PC" as marketing?
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