Comment by garganzol

Here is a sample scenario that blocks me from doing certain development actions:

--- Steps to Reproduce --- 1. Launch VS 2017 2. Create new UWP blank app 3. Build it 4. Go to project's bin\Debug folder in File Explorer. 5. Find app's .EXE file and double-click it

--- Actual Results --- .EXE file cannot be launched. Error: "This application can only run in the context of an app container."

--- Expected Results --- .EXE file is launched. Main app window appears and it works as usual

>Double clicking an .APPX installs it.

Just checked that. Nope, this is what I get for my freshly compiled app when I click on corresponding .APPX file: "[Window Title] How do you want to open this file? [Content] Look for an app in the Store [OK]"

Any solution to this? These files should be consumable at the OS level.