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Comment by swombat

16 years ago

Completely agree. Whoever planned the launch strategy for Wave should be flogged.

Wave had huge potential. I can't believe Google are so short-sighted as to let it go so quickly, with so little effort.

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swombat

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jedc  16 years ago

I get the sense that the launch strategy wasn't flawed as much as no one really understood the real use cases. Without that, no one knew how to properly communicate benefits and target the right users. (I would also guess that they never thought they'd get the level of publicity they got.)

And by the time Wave had had enough testing, they had lost all the early momentum. At some point you've got to choose where you put your effort!