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Comment by intended

8 years ago

The mistake made here is assuming the issue is social networks and not people.

Media has gotten increasingly vile with every new iteration of attention absorption.

People and human brains are the issue.

People and human brains are the issue

Yes and no. As a human you have certain behaviours or reflexes or instincts that have been programmed into you by evolution. They operate without conscious thought, because they have to. They mostly are about the tribe or the pack if you will; straying too far from that tribe would compromise your survivability, being ostracised by the tribe meant certain death. Those instincts have been weaponised by Twitter and Facebook, they carefully set things up to push the buttons that trigger the urge to form a mob, or the terror of being left out or pushed out. They trigger the serotonin rewards of feeling like one of the tribe when you do what they want (engagement) and they keep you in line with threat of punishment if you don’t participate, retweet this, like that.

We’ve been hacked in other words.