Comment by wongarsu

I can't speak for Gitlab, but offering free Bitbucket should easily pay for itself as introduction to the Atlassian ecosystem.

Our experience went like this: We got Bitbucket for out project for the good free private repos (and a few other reasons). When it came to choosing a ticket system, being on Bitbucket made choosing Jira a no-brainer (one of the best ticket systems, good integration with Bitbucket, familiar interface). Then we needed a better wiki for internal documentation, so we naturally went with Confluence.

So getting free Bitbucket heavily influenced our decision to buy two other products from the same company, and we are about to buy into their CI system (Bitbucket Pipelines, not the other one). We don't regret any of those choices, but they might have looked different if we were on Github.