Comment by AsyncAwait

> I don't think you are their ideal consumer. They're appealing to the Stallmans, the people who aren't looking to replace their smartphone, but for which this would be one of their first.

That's certainly part of it, however I do have an iPhone currently, (seems like a better, if less than ideal option than Android), however am not happy about the locked down nature of iOS. Free software smartphones are necessary simply because they're the frontier the PC was in the 80s.