Comment by jolmg

> but a totally different thing to base your attitude towards women on the perceived gender of a virtual assistant on your phone.

Well, if you say "base", then yeah that's very unlikely. However, their attitude doesn't need to be based on that, it could simply be supported by it, even a little bit.

If all your life you've seen women in a "serving" sort of role, like seeing only female nurses serving your medicine, female waitresses serving your food, female caretakers serving your kids and elders, female maids serving your house needs, and even your female-sounding phone serving your electronic needs, then in aggregate and in time that sets an idea, even a subconscious one, that contributes to your understanding of how the world works.

I don't see this genderless voice as being the solution to a problem. I see it as them just trying to do their small part in a change they want to see.