← Back to context Comment by pavs 15 years ago How did they come up with 212 million valuation? Genuinely interested to know. 4 comments pavs Reply jacquesm 15 years ago You and lots of other people.I doubt it was based on Heroku profits so there must be some other major factor, especially given that this is a cash deal.It will be very interesting to see how they are going to make all that money back, it's not exactly pocket change. bl4k 15 years ago It was the point that Heroku agreed to sell at maukdaddy 15 years ago Partially the time, resources, and cash that Salesforce would need to spend to create a similar product.Also: revenue, future growth, and intangibles (brand, goodwill, etc.) tortilla 15 years ago Goodwill and growth potential.
jacquesm 15 years ago You and lots of other people.I doubt it was based on Heroku profits so there must be some other major factor, especially given that this is a cash deal.It will be very interesting to see how they are going to make all that money back, it's not exactly pocket change.
maukdaddy 15 years ago Partially the time, resources, and cash that Salesforce would need to spend to create a similar product.Also: revenue, future growth, and intangibles (brand, goodwill, etc.)
You and lots of other people.
I doubt it was based on Heroku profits so there must be some other major factor, especially given that this is a cash deal.
It will be very interesting to see how they are going to make all that money back, it's not exactly pocket change.
It was the point that Heroku agreed to sell at
Partially the time, resources, and cash that Salesforce would need to spend to create a similar product.
Also: revenue, future growth, and intangibles (brand, goodwill, etc.)
Goodwill and growth potential.