Comment by Scramblejams

Salaries usually come out of a different budget, one that has visibility all the way up to the C-suites. The web page mentioned was probably paid for out of a marketing budget, which often doesn't get as much scrutiny because (1) it's handed out in a big chunk and it's up to the business unit to decide how to divvy that chunk up and (2) marketing spend is much easier to turn down in the event of a slowdown than salaries.