Comment by pcmaffey

>The article does not clearly state this, ceding a plain English word to a corporation, enabling a takeover of human language.

The English language can handle it:

proper noun

- A noun belonging to the class of words used as names for unique individuals, events, or places.

- A noun denoting a particular person, place, organization, ship, animal, event, or other individual entity.

- A noun that denotes a particular thing; usually capitalized