Comment by logfromblammo

The logistics system is about the only part of Wal-Mart's business that I respect. They know what side their bread is buttered on, and they can make sure it gets to the plate exactly when someone wants toast, using a minimum quantity of diesel fuel.

Unfortunately, their purchasing policy sort of ruins it. While I can be certain something is the brand that it says it is at Wal-Mart, I can't be certain that it isn't a Walmart-specific SKU or outlet-store SKU that is not the same quality as enticingly-similar SKUs sold by the same manufacturer.

It's not technically counterfeit for a brand to sell a product of inferior quality into completely separate discount retail supply chains. You should know what you're getting, too, as the prime retail supply chains and outlet retail supply chains don't mix in reputable companies, because they don't want the inferior goods to tarnish the reputation of the superior.

Amazon throws that out the window. The brand manufacturer cannot control Amazon's supply chain to a level required for protecting their brand. As long as commingling continues, it only makes sense for counterfeiters to sell via Amazon. It also makes sense for "para-feiters" to buy a real brand from an outlet store and swap the outlet SKU to the prime retail SKU for the most-similar product, and sell at a smaller discount to the prime retail price. Shoppers think they're buying the prime retail version, and they might get shipped the discount version from the para-feiter's commingled stock.

So it's not entirely on Amazon. The manufacturers were already burning down brands when Amazon threw fuel on the fire.