Comment by toasterlovin

On the flip side, for many brands, if it’s being sold by someone other than an authorized reseller, it is almost certainly counterfeit. We have a private label brand that sells on Amazon. If anybody else is selling our products at the same prices we sell them for, then it is almost certainly a counterfeit, since we only sell at retail prices. The only exceptions would be somebody selling one of our products used. But then we offer a lifetime return policy.

And believe me, as a seller I have some insight into the bullshit black hat tactics at play in the Amazon marketplace. Amazon needs tools to fight the bad guys. For the sake of consumers.