Comment by rbxbx

Perhaps I'm a bit jaded, but I'm not terribly sure that it's that compelling, it's just experiencing a lot of popularity now (after a steady push for years prior).

There's many reasons for the current success though, the nostalgia, the gimmick (they're making that with a gameboy! omg!), it's generally really agreeable music to most anyone (ie: safe, passive). Etc.

I don't imagine it sticking around in any significant capacity over time, of course there will always be the devotees, and we'll continue to see elements of it in mainstream pop music.

Blahblahblah.