Comment by blisterpeanuts

I think this is going to be more of a fleet niche -- companies and gov't agencies that have a ZEV requirement for some percentage of their fleets, such as in California.

For rural/agricultural uses... EV doesn't make sense until range is fixed. 500 miles is certainly good enough for most applications, though, so maybe my thinking is out of date.

For urban contractors/builders etc., an EV truck does make sense; they're not typically going to drive more than 50-100 miles in a day. Then it comes down to cost, though; your average plumber or electrician isn't going to plop down $70K for the 3-motor AWD 500 mile range model.

For general rough-and-ready pickup drivers, the Tesla comes across as too exotic and weird looking. Those guys (and I think it's almost all guys) are going to wait until their F-150 or RAM wears out, then buy another one used. Or they're going to wait for a more "normal" looking EV truck that has decent range and off-road capability.