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Comment by stagger87

7 years ago

There are many cheaper alternatives for new trucks, some in the low 20's.

Base for the major models is just shy of $30k, and average is a hair's breadth from $50k. That's the market.

There's other stuff out there, sure, but what people are actually buying is well north of the Tesla base price.

This looks more like an SUV alternative than a truck alternative, for either the legitimately eco-conscious (but not eco-conscious enough to buy used) or those looking for certain social signaling.