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Comment by blh

6 years ago

I agree that $2300 is a steep price for an experiment but I'm not sure you would want to base your price on the cost of production - why is that any better than any other arbitrary price?

Why not follow the model used by consoles and cell phones? Sell the hardware at a loss and take a 30% cut of software sales.

  • That won't work here, nobody would buy software for this thing because it's really underwhelming.

    • Doesn't that depend on how big of a loss they are willing to take? Say they started selling to developers for $1000 with the promise that the price to consumers would be $99 six months from now. I think that would ignite a lot of development.

    • That's like launching a game console with no games on launch day then. Even worse of a blunder from Magic Leap.

  • This would be really sensible especially giving the funding they've been floated - that said maybe their debtors are coming home to roost and they've been given pressure to avoid setting any more money on fire.