Comment by mojomark

Well, the crazy thing is, the underlying technology that ML was originally based on (i.e. U. Of Wahington's HIT lab VRD), is absolutely a leading approach in the path to AR. I personally think it's what will ultimately make AR the medium for applications people actually want (dare I say, need) to use every day. Ronny got that part right. Where he failed was in not investing that $2B+ fully into the glasses development and solving hard AR software problems like real time occlusion. Instead, this guy hired "story tellers" to design content for a technology that he didn't have yet.

For the second mistake, let me say only that people in AR marketing demos should not be smiling. If they are, you're introducing the wrong product.

The core idea was on the right track, but the conductor let the train derail very early on.