Comment by TeMPOraL
6 years ago
Wonder how long these apparel companies will keep it up. I remember reading not so long ago that some well-known clothes companies realized that people are interested in buying used high-quality clothes, and so they started manufacturing new clothes using worse materials and process but to the same design as quality ones, and then sell these fake-used clothes as "worn".
Stone-washed jeans have been a thing since at least 1980's, from around the same time that "worn in" look became fashionable.
Isn't that basically the "Outlet Store" model? New clothes made to lower standards but ostensibly sold under the illusion of being "last season's overstock" of the high quality normal version?