Comment by dcow

The dumbest thing is that if I can sell my old Sonos rather than trash them in recycle mode then I am more likely to upgrade sooner since the sale of my used hardware can also help subsidize the upgrade regardless of whether Sonos offers me credit or not. And now Sonos has an additional user of their product (which in turn markets the product and is likely to build loyalty assuming the product isn’t shit) and a new hardware sale. I am willing to bet Sonos needs both growth of their user base and needs to demonstrate that some core percentage of their customers regularly upgrade on a ~5yr purchase cycle. And it doesn’t actually cost Sonos anything (relative to the BOM for a device) to handle the compute for the extra user so it’s not like the person upgrading is making off with anything of additional value to Sonos. So take the environmental concerns out of the picture: this is just short sighted nooby business.

This smells like some program cooked up by a hot shot MBA type that the executive team trusts to tweak the business because they don’t shut up about needing to focus on type of numbers investors care about. Never mind they don’t know the first thing about building a decent product. And to make it worse they’re probably actually convinced they’re helping the environment.