Comment by tripzilch

There's a very nice graphic in the Twitter thread showing "reduce > re-use > recycle > trash". They are different things, so let's not make things extra confusing by saying "recycle by reusing".

Anyway, what Sonos is incentivizing through their credit is to make people choose the option "recycle or trash". They have no incentive to make people choose one over the other. And as already mentioned elsewhere in the thread, many recycling centres won't take a completely bricked device, so I think it's pretty fair to say that in practice what Sonos is incentivizing is for people to first brick, then TRASH the device in exchange for these credits.

Either way, Sonos is actively dis-incentivizing the "re-use" option, which is the most environmentally friendly one.

And the only reason they do this is their profit.