Comment by undefined1

Patagonia was started by a rock climber who sold his hand-made climbing gear into the free market. He was well rewarded for doing so and from that was able to grow into the Patagonia many of us know and love today (indeed my favorite clothing company).

The company is not only run on a capitalist basis, it's the reason it exists in the first place.

But yeah, it's true they're more conscious and environmentally friendly than most. And I think they play an important role in pushing back against fast fashion, which is incredibly polluting and wasteful.