Comment by pms

Indeed. Note that you wrote "either keeping it or reselling it would be better for the environment than recycling the device". My point is that recycling means exactly "keeping it or reselling it", while you keep on using this word the way Sonos started to use it. Sonos misused this word on purpose to make it sound as if its policy of giving discounts for deactivating its devices was a good thing for the environment, when in reality it isn't. At its core, this is a marketing lie (stunt), aka greenwashing: https://en.wikipedia.org/wiki/Greenwashing