Comment by rooam-dev

Imho it's far from "just". The advice works for short lifespan products and/or single "builder" and/or when requirements don't change much.

Getting the product fast out there is not enough. It's more important to make changes fast, to allow product be shaped and built further.

It should be a balance (see "golden goose" tale). If you have a team of "builders", than tooling becomes even more important, 1 person's extra effort will make others more efficient.

"Just build the product" sound like a consultant motto that ships by specifications, but only that. You could "just" build a product that needs 1 hour to be deployed.

Edit: I would say a better advice to "builders" would be just focus on the scope, it's very easy to get exited and overengineer things.