Comment by scandox

In fact a motto is usually chosen to cover a weak spot. So "No Bullshit" reads to me as "We're Kinda Cowboys". "We Care" - "People Know We Don't care".

Fujitsu – “The possibilities are infinite” ... "The Ways in Which we can Screw this Up Are Infinite"

Intel – “Leap Ahead” and “Sponsors of Tomorrow”. "We've got to protect our entrenched position".

LG – “Life's Good”. "Life is Actually Objectively Bad".

Google - "Don't be Evil". "How We Actually Make Money is Evil But Our Mission is Good".