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Comment by jyrkesh

6 years ago

This is the biggest problem with the reality of predatory pricing compared to the theory of it: after years of undercutting your competitors, you're finally ready to jack up prices and take a profit....just as a new competitor comes in with a new infusion of cash and undercuts your artificially inflated price. (Remember, you can't just turn any old profit, you need a large enough profit to offset the years of purposefully selling at a loss.)

Surely at some point the competition (assuming a lack of innovation to drive down prices) will realize THEY don't want to be the ones who lose money for years only to get unseated when they're ready to jack up prices? How many times can this cycle repeat?