Comment by luckylion

> There is already a sort-of licence. Being employed by a company as a journalist, especially if the company is a recognised media "name".

But this obviously fails as seen in this instance (and many others). Companies have interests that do not align with the public's interest of ethical standards. Much like we've generally understood (but unfortunately not really everywhere) that letting other industries regulate themselves isn't a good idea, I don't think it's any different in the media.