Comment by qqqwerty

Those expectations are reasonable when you are a blogger with little to no following. But at some point on the fame/popularity spectrum, those expectations become rather foolish.

At the point where the NY Times is reaching out to write an article about you, I think you have likely crossed that threshold. Scott's best move would have been to refuse an interview in the hopes that it would kill the story. But even that might not have mattered. If your goal is to be both famous/influential and pseudonymous, you probably need to work a little harder to protect your anonymity.