Comment by kerkeslager
6 years ago
I think any amount of money from advertisers is toxic.
There's a fundamental disconnect between the mission of a news organization and getting paid to lie (which is, fundamentally, what advertising is). You cannot accept ad dollars and be an effective purveyor of truth.
> getting paid to lie (which is, fundamentally, what advertising is).
Not fundamentally. A lot of advertising may be well be outright lying, or close enough as makes no difference.
But... I used to go by a shop named "Cards Galore", it had its name in reasonably sized letters hanging over the sidewalk, and then when I wanted to buy a card I knew where I could get one. Nothing lying about that. I think there's a lot of advertising which is like that.
Something weaker might be true, like "large-scale advertising will inevitably lead to large-scale lying". But "advertising is fundamentally lying" is not true.
While there's a good amount of advertising that's truthful, I think it's safe to label all (or at least nearly all) advertising as emotional manipulation, and on those grounds I try to avoid advertising.
Companies toying with my psychology in order to get me to buy something from them... well, that doesn't sit well with me.
I don't really consider labeling a business to be advertising, though. That's like if I go to Wikipedia and see the Wikipedia logo--it's just showing me where I am.
Internet advertising is pretty much all lying. Even when what an ad says is factual, they're not telling you the whole truth, they're telling you a partial truth that leaves out pieces of information which they know would be relevant to you--that's a lie because their intent is to deceive you.
And by the way, I do get it: in a lot of businesses you have to advertise because your competitors are advertising. Advertising is a blight on society that infects everyone: opting out of advertising isn't a viable option without major sacrifice. I'd like to see a future where we all agree to stop advertising and rely on consumer-reports-style reviewers to obtain unbiased product information.
Reviews are also advertising. They are usually, if not always, biased.
SlateStarCodex itself used to have advertisers on it, and the adverts seemed pretty much fine - just banners and descriptions from a bunch of sponsors, which were pretty relevant to the blog and, I guess, the people likely to visit it. Advertisement doesn't have to lie, it can just provide useful information you haven't seen yet. Although it generally does.
Advertising is like a stopped clock: even when they present some part of the truth, it's not information, because you don't know if it's true or not. You have to obtain information via other means.
And even when they make statements of fact, it's still lying because they leave things out with the intent to deceive.
> Advertisement doesn't have to lie, it can just provide useful information you haven't seen yet. Although it generally does.
That's the crux, though. It technically doesn't have to be like this, but it almost always is - so "advertising is a bunch of consumer-hostile lies" is a more accurate generalization than "advertising informs people".