Comment by gfody

well it appealed to me or I wouldn't've shared it, and I think his advice is eminently useful to anyone frustrated that you can't tell people anything - ie: rather than specific details you think might interest them, try sharing your motivations, beliefs, vision and once they get that (and if they're still interested) let them ask for specific details. iow: you can't guess the details that will interest them, and if they're not interested then they're not listening to whatever details you're sharing, so get them interested first (by explaining why they should be interested, or why you're interested, your motivations, etc.)