Comment by reaperducer

Which is that if you don't use an ad blocker you'll see the lowest cost, and thus lowest quality of ads

I haven't worked with web ads in a while, but from what I remember when I did, people with little data on file with the advertising networks got more ads, and better ads, because there was no record of them having seen the high-paying ads already.

The longer you surfed, and the longer you were tracked, the lower quality the ads became.

Again, I haven't been in this arena for a while, but that was true at the time, as told to me by the president of one of the larger non-FAANG advertising networks, over coffee.

But it's all a red herring anyway, isn't it? Are there any people out there saying, "I wish there was a way to give Google more information about me so that I can see better quality ads!"