← Back to context

Comment by m0zg

5 years ago

Wonderful feature: to get nickel and dimed for everything after you spent $80K on a car. Best of luck with that, BMW.

I was under the impression that BMW already did that, and not many people were willing to pay extra for the turn signals package.

  • Brilliant business idea, IMO. Do you work in their marketing team? Round wheels, brakes, windshield wipers, window transparency - those could also easily become options costing hundreds of dollars each month.