Comment by Qub3d

Yes, "Hindenburg" is a bit on the nose, and they own up to it on their "About" page[0]:

>We view the Hindenburg as the epitome of a totally man-made, totally avoidable disaster. Almost 100 people were loaded onto a balloon filled with the most flammable element in the universe. This was despite dozens of earlier hydrogen-based aircraft meeting with similar fates. Nonetheless, the operators of the Hindenburg forged ahead, adopting the oft-cited Wall Street maxim of “this time is different”.

>We look for similar man-made disasters floating around in the market and aim to shed light on them before they lure in more unsuspecting victims.

Looking at this piece I feel like Mark Baum when he met Greg Lippman (changed to Jared Vennett in "The Big Short"): They are "so transparent in [their] self-interest, I kind of respect them."

[0]:https://hindenburgresearch.com/about-us/