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Comment by KSteffensen

5 years ago

Do Netflix gain anything from having people watch more? Isn't it a flat monthly subscription fee?

They do have embedded product placements. More sinister than ads with "sponsored" labels because there's no indication to users that it's an ad. Also, someone who watches Netflix 4+ hours a day is probably much more likely to be hooked and unable to cancel their subscription than someone who watches 30 mins a day.