Comment by grumple
5 years ago
Firstly, you can create any number of accounts without matching people. Secondly, even for real users, those users are often from nations full of people that haven't learned better yet (new market growth). What's their growth look like in the US amongst those 25+?
Naively, it's going to slow because they're already saturated the market; they have a userbase of about 223 million US, which is 67% of all Americans (88% of adult Americans over 19, if we naively assume their TOS is followed and no kids have FB accounts).
I don't get the notion that social cooling was scoping itself to only the US, but even if it was, I don't think people are "learning better yet." Quite the contrary.
I'm really struggling to see how younger Americans joining different social networks, which all have the same effects, is a signal that they've learned their lesson?
It's interesting that this is about big data generally and people are reading it as "Facebook".