Comment by tboyd47
5 years ago
That's fair. I read the "Social Cooling" site (as an aside, what would you call sites like this? E-pamphlets seems like a good term to use.) and it immediately made me think of this essay I read years ago:
https://theanarchistlibrary.org/library/institute-for-precar...
I think this "social cooling" is related to this generalized feeling of "precarity," the feeling that your place in society can be suspended or deleted in an instant. Whether the agent of this deletion is a state actor (China), a corporation acting on behalf of a state or advertiser (YouTube/Facebook/Twitter), or just ordinary people not acting on any agenda but just carrying forward the anxiety they experience internally. I don't find the latter particularly scarier than the first two since it doesn't carry as much of a threat with it. I certainly didn't experience it as such; but just a minor annoyance and general dissatisfaction with Facebook as a product.
I find it ironic that so many took my top-level comment to mean something was wrong with my social universe; as if, instead of the obvious solution of eschewing Facebook, my solution should be to separate from the people in my life and find better people who I could be on Facebook with. The assumption that it's healthy or even possible to "cancel" people out of your life for not passing some arbitrary standard of behavior is ludicrous to me (and, I would think, to any sane person with family ties, work relationships, etc.). Other people are messy, unpredictable and sometimes awful, but we do need them, and they need us. I think they have internalized this experience of precarity and turned it into a weapon they can wield against others, like an abused person becoming an abuser.
Thank you for sharing that essay, it was very insightful!
I can see a lot of the parallels there. Precarity and "social cooling" are two very similar perspectives on the consequences of surveillance capitalism. It's still difficult to sell the idea that there is a systemic underpinning for feelings and experiences that, for most people, will only be interpreted as exclusively personal.