Comment by kart23

Society as a whole already normalizes this sort of thing. Many people will have to pay more for a house, and many more will simply be denied. When this paradigm is already so normal, people aren't going to be so averse to their digital and social habits being tracked and rewarded, ESPECIALLY if its advertised as a way to get discounts or benefits on certain services. Car insurance companies are trying it out as well.

The whole entire notion of a credit history, credit reporting agencies, and the idea of my personal information being out there and out of my control sounds so weird.