Comment by amelius

> Apple's customers are the users.

This doesn't mean, however, that Apple's incentives are aligned with the user's incentives. It's important to see that Apple's devices are also a sales channel for Apple. For example, an iPhone is essentially a vending machine for entertainment. And Apple will exert its power to use that sales channel (using the same techniques as advertising companies, like user tracking), whether the user likes it or not.