Comment by toyg

> Apple is now (primarily) a software-service company

They like to tell everyone that, but it's still very much a lie. More than 50% of their revenues come straight from iPhone hardware sales. Services are barely under 18%, and that includes absolutely everything they can throw in there (icloud, appstore, etc). Everything else is hardware.

Apple is a hardware company that is desperately trying to ensure their future when, inevitably, they'll get a few iPhones wrong and consumers will move on. It's a bit like Persian Gulf countries investing in airlines and anything else to ensure they'll have a future when oil runs out.