Comment by DoreenMichele

Although one theory of the origin of the name is the German word for light or bright, most people these days don't find the word Hell particularly offensive and it's not sexually explicit. Fuck or Fucking is still considered "extremely offensive" by some people and it's sexual.

But more to the point, if people in Hell, Michigan choose to monetize the name of their town instead of change it, hey, that's their choice and it should in no way dictate what people in Austria choose to do about the problem they currently have with the issues caused by the name of their town.

https://en.wikipedia.org/wiki/Hell,_Michigan

I don't know why people in this discussion feel like their solution or suggestion is more correct than what locals decided they wished to do about the problem. It's not like their solution involved sacrificing babies to a dark god.