Comment by TeMPOraL
5 years ago
Strongly this.
Privacy is not a technology problem. It's a business problem. As long as the adtech industry is allowed to thrive, as long as people build companies with ad-based or data-resale-based business models, this will be an endless game of whac-a-mole, with the browsers only ever growing in complexity, and building anything on the web only becoming more difficult.
We have to address the root cause: advertising as a business model. My suggestion: let's apply regulatory measures to kill this business model entirely.
> We have to address the root cause: advertising as a business model.
Isn't the root cause advertising that depends on data sharing, rather than advertising itself? I think it's fine if a site wants to display advertising that it serves from its own domain, without passing on any data to third parties.
The way I see it: advertising as a business model => want for better ads; targeted ads are more effective than untargeted ads, therefore the business model drives increased privacy violations.
I agree that in terms of privacy alone, an intervention point could be to get rid of third-party ad targeting. But advertising itself - not just targeted one - causes so many pathologies on the web that I'm in favor of focusing on the common cause.
> targeted ads are more effective than untargeted ads, therefore the business model drives increased privacy violations
That's what the current lions keep saying (Google, Facebook), but what few unbiased, unsponsored studies keep showing and what nearly a century of advertising "common sense" knew is that they are wrong on multiple levels. Targeted advertising is "preaching to the choir" at best and calculated harassment of your target (micro-)demographic at worst. Neither of those extremes and largely nothing in the middle in between them is actually good for growing a brand.
I have a slow burning boycott of companies that target me too directly, and if trends continue I wouldn't be surprised if that becomes a more general boycott/movement/backlash among the populace.
Advertising can be reformed if we regulate the business models without killing advertising as a whole. It should be as easy as a reboot to pre-DoubleClick/Google advertising best practices that served reasonably well for a century or more.
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It's not just ad-tech. You have full fledged business models based on siphoning off and sell your privacy, like Plaid and Visa. In fact, every CEO asks their company a very important question--how do we weaponize our data? It's a revenue stream for everyone.
One idea I’ve chewed on: Make it a law to have to pay people for their private data. Ie charged by the minute (second would be best) to the tune of minimum wage or an organizations WTP as a salary for 24/7 access. The idea is to price and legislate it at the point where it makes sense for the average citizen/user. Creating the notion of private property and reinforcing it is a fundamental purpose of government.
This would raise many problems: do you pay based on how long you store the data for? Does derived data qualify too (otherwise you can keep the original data for a minute, derive an intermediate data format out of it, then discard the original)? Do you charge for how long is spent processing that data (so they just throw more CPU at it so the data is only processed for milliseconds)?
I don't think this is a solution. Not only is this hard to implement & enforce, but this still ends up legalizing the unwanted processing of consumer's data as long as the processors can pay the fee. Those users should be allowed to decline regardless of how much the processor is willing to pay.
Those questions would be addressed in the actual legislation. Yes, enforcement becomes the tough point. I actually suspect that might be why it makes sense. Companies would be incentivized to not keep data around any longer than they need it. And companies like facebook would have incentives to decrease the size of their networks as a mitigation from class actions. They might even restructure to match a franchise model where you only ever interact with your “local” FB. That local FB would be much easier to police both within FB and externally.
I mean, you fundamentally "pay" with your private data already in the sense that those services use your "payment" in order to offer you the service in the first place.
You could force businesses to put a number on it. But in general websites don't just sit on the money they make from ads - they spend it on hosting costs and whatever other business expenses. Note that I'm not arguing whether some of them are still making a fortune with it - but requiring that users are paid for using a service that incurs costs for the other party is... backwards?
Yes, you’re paying with your data already. But you’re generally not able to ask to be paid for it. We’re treating peoples data like a public good that anyone can profit off of - except the individual who owns and generates it. That’s why there's got to be a way to make it possible for the market to properly manage this market on its own-once the market participants are given a legally reinforced way to interact as a market with supply and demand.