Comment by criley2

It's no different than pre-internet. Complaining publically has been around since TV, it's a staple of local news to have "exposes" on bad local businesses to shame them when they won't do right privately. Before that it was radio. Before that it was newspaper. Before that, it was just gossip.

Humans have been using social pressure to right wrongs.... for millenia.

Twitter is nothing more than a common social square.