Comment by soheil

Because it makes you look like you know what you're doing, not too different than obfuscating javascript for the sake of security, which does kind of work, at least on the lowest common denominator type of attacks, and this does kind of works too by having people think you're more of a genius than previously thought because you can turn boring English letters into something exotic which appeals to the ignorance of the masses [0].

[0] https://en.wikipedia.org/wiki/Argument_from_ignorance